Alexandre Weimer is an economist specializing in complex sales and business strategy, CEO of A9 Educação Corporativa, and co-founder of HJ Conference. His experience connects sales, management, and strategic planning with the real-world challenges businesses face. In this content, Weimer reflects on what separates businesses that continue to grow from those that remain focused only on staying operational.
The dividing line between dental practices that thrive and those that remain stuck in survival mode is the professionalization of the entire operation. In today’s market, clinical expertise alone is no longer enough to secure the long-term future of a practice. The business itself must be structured and managed professionally across all of its core areas.
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